A Monday report revealed Matt Rivitz, a San Francisco-based ad executive, as the

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founder of Sleeping Giants, the anonymous leftist group that organizes social media

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mobs in an effort to silence conservative voices.

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According to the Daily Caller News Foundation’s

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(DCNF) Peter Hasson, Rivitz’s

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identity as the until-now anonymous

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founder is confirmed by clues left in Rivitz’s

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media interviews and social media posts by

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people in his “social and professional

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circles.”

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Rivitz himself long ago deleted his

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Twitter and Facebook accounts, as well as his

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professional websites.

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CONSERVATIVES! HERE IS THE MEAT OF THE MATTER/HOW WE NEED ORGANIZE!

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The group’s modus operandi is consistent

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throughout its campaigns: use social

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media in cooperation with other well-funded

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left-wing groups like Media Matters for

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America and Think Progress to urge their followers

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to contact advertisers en masse –

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expressing their outrage that companies dare advertise

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with conservatives – until

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the companies relent and pull their ads. Equally

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consistent is their goal in organizing

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these social media mobs: pressure corporate

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America to blacklist conservative

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audiences.

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Sleeping Giants’ first crusade was to drive Breitbart News from the web,
starting in

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2016. Despite being unable to do so, the group has branched out into threatening

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the advertisers of other leading voices on the right like Fox News’s Sean Hannity and

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Bill O’Reilly. Sleeping Giants also sought to bring pressure on CEOs to drop out of

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President Donald Trump’s consultative councils. More recently, the group joined with

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teenage anti-gun rights campaigner David Hogg to try to push conservative icon

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Laura Ingraham off the FM airwaves and cable news.

=

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Rivitz, throughout the time he has been organizing boycotts against

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advertisers, worked in the ad industry. According to his AdForum and AdAge profiles,

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Rivitz has done copywriting work with Goodby Silverstein & Partners, a major San

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Francisco ad firm, and Wieden + Kennedy, a Portland-based advertising powerhouse,

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although he does not appear to be employed at either agency at the moment.

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The DCNF reports that
Rivitz’s wife, Blythe Lang, was also an enthusiastic supporterof Sleeping Giants’ work, 
her Facebook “likes” of the group’s early work being one of

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the breadcrumbs leading to Rivitz.

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Responding to his unmasking Monday, Rivitz used the Sleeping Giants Twitter

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account, which is verified by Twitter, to insist he is “super proud” of his work and that

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he only sought anonymity for more than a year and a half because he wanted “to

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stay anonymous to keep this about the mission rather than the individuals involved:”

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A Sleeping Giants spokesman gave a very similar explanation for anonymity in a

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September 2017 Washington Post profile. “The spokesman says some leading

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members are employed by companies that might not take kindly to their employees

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engaging in a prolonged activist effort,” the Post’s Paul Farhi wrote.

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In January 2017, when Sleeping Giants was a nascent outfit, “a founder,” presumably

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Rivitz, gave an interview with the New York Times that further emphasized his desire

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to avoid backlash within the ad industry. Times opinion contributor Pagan

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Kennedy wrote, 

“‘We’re focused on Breitbart News right now because they’re the  biggest fish,

a founder of Sleeping Giants told me. (He requested anonymity
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because some members of the group work in the digital-media industry.)”
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Their previously acknowledged reasons for anonymity, however, go beyond typical
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employment concerns over personal politics. As Rivitz, and it is believed, other
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members of Sleeping Giants work in the ad industry, there exists the potential they
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were working to organize boycotts against the very clients they create ads for.
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-As GQ wrote in an otherwise laudatory profile back in March, “To date, the people
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behind Sleeping Giants have elected to remain anonymous, noting that a few of
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them work in marketing-related fields in which their off-hours activism might be
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perceived as creating some kind of conflict of interest.”
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-Now exposed, Rivitz was forced to address this potential conflict of interest in the
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growing social media backlash against Sleeping Giants. As some Twitter users were
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quick to point out, several major Goodby Silverstein & Partners clients, including
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BMW, Adobe, and Xfinity, have all been targets of Sleeping Giants’ boycotts. Rivitz
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quickly denied he worked for Goodby Silverstein during the relevant period to create
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a conflict of interest:
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The Sleeping Giants account has not addressed where Rivitz has worked in the
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period he was pressuring advertisers to blacklist conservatives. Nor have the other
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ad executives who make up Sleeping Giants made any effort to disclose their
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identities or make public who their corporate clients are.
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We're Not sure if this
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is his address but
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consider starting a
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prayer group and
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invite him to join in.
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This man and his
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sleeping giants are sick
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and need healing.
#Walk Away.....Brandon is forer liberal who left libral lparty because he realized how evil they have become